Hi! I’m Barbara.

I began my creative career more than two decades ago at a leading advertising and branding agency, where I managed national accounts and creatively contributed to luxury car brands and hospitality chains. In 2010, I transitioned into the world of public relations, representing global beauty and healthcare brands, and leading creative and communications teams along the way.

As a writer and creative strategist, I’ve been hired by leading public relations and media agencies, beauty and wellness brands, and hospitality chains. I’ve been tasked with creating everything from brand voice to marketing copy, and with strategizing large-scale brand activations and editorial events.

In 2023, I was asked to lead the launch of a new luxury lifestyle publication, and as such, served as Editor for its first year. As it was a startup, I wore multiple hats — brainstorming content for each monthly issue, writing and proofreading articles, and interviewing celebrities and founders.

From product launches and press packages to content creation and celebrity campaigns, I’ve done it all. With more than 20 years of learning and leading creative strategy, numerous award-winning campaigns, and significant editorial credits, I have the expertise and knowledge to tell your brand story.

Let’s collab!